Friday, October 11, 2013

iOS 7 Wins Mobile OS User Experience Shootout

Pfeiffer Consulting has compared the leading mobile operating systems and determined that iOS 7 wins for Overall User Experience.

Here's what they had to say about each operating system...

iOS 7: 73.25
Apple has achieved its goal to move iOS into the modern smartphone era. Despite some controversial design aspects, iOS 7 is pleasant and more fluid to use than other mobile operating systems—and it does not look like any competing system on the market. It will be interesting what the longterm impact of iOS7 will be—in any case, market penetration is likely to be significantly faster than that of any other new mobile operating system.

iOS 6: 70
iOS 6 is still the simplest mobile operating system, especially for very inexperienced users, but that simplicity comes at the price of efficiency and integration features that the operating system lacks. In the context of smartphone use, the absence of these features is a handicap, since, unlike tablets, smartphones rely much more on tight integration of repeatedly used key apps and services.

Android (Samsung): 57.25
Android has come a long way in terms of user experience, and could easily become an iOS killer not only in terms of market-share, but in terms of user experience—provided that Google and Samsung truly understood where the user experience differences with Apple’s platform lie.
As it stands, Samsung’s Android is very usable - but undermines the overall user experience through odd design decisions, disproportionate cognitive
load and half-baked innovations that are a distraction rather than a help.

Blackberry 10: 56.37
Blackberry 10 has a lot of promise—the basic idea behind the Blackberry Hub is a clever take on the notifications feature in iOS and Android—but the operating system is hampered by inconsistencies, unexpected behaviors and user experience friction that
make it frustrating to use.

Windows Phone 8: 47.25
In its current state, Windows Phone 8 is a strange mixture of slick, original design—and a surprising disregard for key usability, not to mention the lack of some key user experience features such as customization options, pervasive notifications, or quick access to key settings. It is highly likely that some of these features will pop up in future software upgrades, but as of today, Windows Phone 8 is not very competitive in terms of overall user experience.

What do you think? Are these conclusions consistent with your personal experience? You can find the full 19 page report at this link...

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- Posted using my iPhone 5

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